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72 Year Old Chinese Model

China

If you think Chinese people are a bit dry, think again. Liu Xianping, a 72 year old grandfather is creating havoc online after he began modeling for his granddaughter’s online clothing store, Yuekou.

The whole thing happened very spontaneously while he paid a visit to his granddaughter’s warehouse last May. “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.” Next thing you know he’s modeling Gangnam style Psy type clothing and skirts for teenagers.

What started off as a laugh has turned into one of the most successful viral marketing campaigns – sales have increased fivefold since Liu started modeling for is granddaughter.

 

Source: shanghaiist.com

Images: yuekou.tmall.com