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DS Store

China

Despite PSA’s recent announcement to lay off thousands of workers in France, Citroen will be opening 24 showrooms of its premium DS model range as of June until the end of 2012. An additional nine DS stores will see the light of day in the city centres of the main Chinese agglomerations by the end of the year.

This proves Citroen’s intention to further conquer the Chinese market with a luxury offering a la “française” which Chinese consumers seem to be fond of. The new DS5 model and concept car ‘model 9’ were recently exposed at the Shanghai Motor Show and should (at least for the DS5) soon be available at the DS stores.

 

Images: 1: distinctive-series.fr, 3, 4, 5: larevueautomobile.com, 2: cheshi.com