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Gangnam Style phenomenon!

South Korea

It happens about every five to ten years, and we all fear it….that time when a dog of a song comes out of nowhere and goes viral to literally drive everyone insane for weeks on end.

It happened in 1990 with Chico and Roberta’s Lambada (which was bad enough), in 1995 with – god forbid – the Macarena (Ahai!), in 2004 with Moldovan pop group O-Zone and their polluting song “Numa Numa”, remember: “Maea hiii, maea hiiii, maea haa, maea ha haaa, maea hooo, maea hi hoo…”, in 2005 with the Crazy Frog, which managed to top the UK charts ahead of Coldplay. And now, thanks to South Korea, we have ‘Gangnam Style’ by Psy.

At this stage we should look at a few figures to put things into perspective: 340 million views on Youtube, 3 million ‘likes’ on facebook, most downloaded song in more than 30 countries. That’s how much damage Gangnam Style has done to the world, and it’s not over yet!

So why is Gangnam Style so successful? Well, the only plausible answer is “because it’s so goddamn awful!”. Then, there’s the singer behind the hit; Psy, who unlike most male K-pop singers, is relatively podgy and happens to be a bit of a bad boy back in his native country – he’s been done a few times for smoking pot, which in South Korea, is about as bad as eating kittens for breakfast.

We couldn’t unfortunately get an exact translation of the song’s lyrics, all we know is that Gangnam is a posh and trendy neighbourhood in Seoul that is famous for its party scene and plastic surgery clinics. There you have it.

No ‘dog song’ would ever be successful without a ridiculous choreography, and Gangnam Style tops them all in this respect. Check out the video clip below and practice your Gangnam style moves. If you’re used to ridding poneys, the rhythm should come to you very naturally.

 

Images: cover: Prachatai via photopin cc, 1: KOREA.NET - Official page of the Republic of Korea via photopin cc, 2: KOREA.NET - Official page of the Republic of Korea via photopin cc, 3: KOREA.NET - Official page of the Republic of Korea via photopin, 4: KOREA.NET - Official page of the Republic of Korea via photopin cc, 5: wantering via photopin cc