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Jackie Chan’s Legacy 650

China

You might wonder what Jackie Chan and leading Brazilian jet manufacturer Embraer have in common. Well, Embraer has hired the services of the Hong Kong-born superstar to raise its brand profile in the growing Chinese business jet market. Embraer is aiming for a 15 to 20 percent share of the market, which specialists believe will soon become the main story in aviation.

Chan’s Embraer Legacy 650 was on display at the recent Singapore Airshow. The first aircraft of the model delivered to China, the bespoke Legacy adorns the celebrity’s name and a customized logo of a dragon, in reference to the Year of the Dragon.

 

Images: static.plushasia.com, bloomberg.com